Certificate in Ethical Sales & Marketing Communications
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⢠Understanding Ethical Sales & Marketing Communications – defining ethical sales and marketing communications, exploring the importance of ethics in sales and marketing, and understanding the consequences of unethical practices.
⢠Legal & Regulatory Compliance in Sales & Marketing – understanding laws and regulations related to sales and marketing communications, including data protection, advertising standards, and truth in advertising.
⢠Building Trust & Credibility in Sales & Marketing Communications – exploring strategies for building trust and credibility with customers, including transparency, honesty, and consistency.
⢠Ethical Use of Data in Sales & Marketing Communications – understanding the ethical use of customer data, including data privacy, data security, and informed consent.
⢠Ethical Communication Channels & Tactics in Sales & Marketing – exploring ethical communication channels and tactics, including social media, email marketing, and content marketing.
⢠Ethical Sales Techniques & Strategies – understanding ethical sales techniques and strategies, including relationship building, consultative selling, and solution selling.
⢠Ethical Marketing Research & Insights – exploring ethical marketing research and insights, including data collection, data analysis, and reporting.
⢠Ethical Leadership in Sales & Marketing – understanding the role of ethical leadership in creating a culture of ethics in sales and marketing, including setting ethical standards, leading by example, and promoting ethical decision-making.
⢠Ethical Crisis Management in Sales & Marketing – exploring strategies for managing ethical crises in sales and marketing, including crisis communication, crisis response, and crisis recovery.
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