Executive Development Programme in Repurposing for E-commerce
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⢠E-commerce fundamentals: Understanding the basics of e-commerce, including business models, key players, and trends.
⢠Repurposing for e-commerce: Identifying opportunities to repurpose existing products, services, or content for e-commerce.
⢠Digital marketing strategies: Learning how to leverage digital marketing channels such as social media, email, and search engine optimization (SEO) to drive e-commerce sales.
⢠User experience (UX) design: Understanding the importance of UX design in e-commerce and how to create a seamless and engaging online shopping experience.
⢠Payment gateways and security: Exploring different payment gateway options and best practices for ensuring secure online transactions.
⢠Analytics and data-driven decision making: Utilizing analytics tools to track e-commerce performance and make data-driven decisions to optimize sales and customer engagement.
⢠Logistics and fulfillment: Understanding the logistics of e-commerce, including shipping, inventory management, and order fulfillment.
⢠Legal and regulatory considerations: Learning about legal and regulatory requirements for e-commerce, such as data privacy and consumer protection laws.
⢠Scaling and growth strategies: Developing strategies for scaling and growing an e-commerce business, including international expansion and partnerships.
Note: The above units can be adjusted and customized to fit the specific needs and goals of the Executive Development Programme.
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