Executive Development Programme in PR Survey Design Innovation
-- ViewingNowThe Executive Development Programme in PR Survey Design Innovation certificate course is a comprehensive program that emphasizes the significance of data-driven decision-making in public relations. With a focus on cutting-edge survey design and innovation, this course addresses the growing industry demand for professionals who can leverage data and analytics to drive business success.
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⢠PR Survey Design: Fundamentals of public relations survey design, including questionnaire construction, sampling methods, and data collection.
⢠Data Analysis: Understanding statistical methods for analyzing survey data, including descriptive and inferential statistics, and data visualization techniques.
⢠Innovation Methods: Exploring innovation methods, such as design thinking, lateral thinking, and brainstorming, to generate creative ideas for PR survey design.
⢠Digital PR: Examining the role of digital channels in PR survey design and distribution, including social media, email, and mobile surveys.
⢠Stakeholder Engagement: Techniques for engaging key stakeholders in PR survey design, including focus groups, interviews, and co-creation workshops.
⢠Ethical Considerations: Examining ethical considerations in PR survey design, such as informed consent, privacy, and data security.
⢠Survey Tools: Overview of survey tools and platforms, including Qualtrics, SurveyMonkey, and Google Forms, and their features and functionalities.
⢠Evaluation Metrics: Identifying key evaluation metrics for PR survey design, such as response rate, data quality, and actionability.
⢠Case Studies: Analysis of successful PR survey design case studies, including best practices and lessons learned.
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