Certificate in Virtual Campaign Performance: Measurement
-- ViewingNowThe Certificate in Virtual Campaign Performance: Measurement is a comprehensive course designed to equip learners with the essential skills needed to excel in the digital marketing industry. This program focuses on the critical area of campaign measurement, providing students with the knowledge and tools to accurately assess and optimize digital marketing initiatives.
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⢠Unit 1: Introduction to Virtual Campaign Performance Measurement
⢠Unit 2: Key Performance Indicators (KPIs) for Virtual Campaigns
⢠Unit 3: Data Collection Methods in Virtual Campaigns
⢠Unit 4: Web Analytics Tools for Virtual Campaign Performance
⢠Unit 5: Social Media Analytics for Virtual Events
⢠Unit 6: Email Marketing Metrics and Analysis
⢠Unit 7: Return on Investment (ROI) Calculation for Virtual Campaigns
⢠Unit 8: A/B Testing and Optimization in Virtual Campaigns
⢠Unit 9: Data Visualization and Reporting for Virtual Campaign Performance
⢠Unit 10: Best Practices for Virtual Campaign Performance Measurement
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