Executive Development Programme Visual Communication: Brand Loops
-- ViewingNowThe Executive Development Programme in Visual Communication: Brand Loops is a certificate course designed to enhance your visual storytelling skills and brand-building capabilities. This program emphasizes the importance of visual communication in today's media-driven world, where consumers are more likely to engage with visual content.
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⢠Visual Communication Fundamentals: Understanding the basics of visual communication, including color theory, typography, and layout. ⢠Brand Identity Development: Creating a unique and consistent brand identity through visual elements such as logos, brand guidelines, and marketing materials. ⢠Design Thinking for Branding: Applying design thinking principles to branding projects, including empathizing with the target audience, defining the problem, ideating solutions, prototyping, and testing. ⢠Digital Branding: Creating and managing a brand's online presence, including website design, social media, and email marketing. ⢠Visual Storytelling for Brands: Using visual elements to tell a brand's story and connect with the target audience on an emotional level. ⢠Visual Analytics for Brand Loops: Analyzing visual data to understand customer behavior and optimize the customer journey, creating a "brand loop" of repeat business and brand loyalty. ⢠Visual Accessibility in Branding: Ensuring that branding materials are accessible to all users, including those with disabilities, through the use of appropriate colors, fonts, and contrast. ⢠Visual Brand Guidelines: Developing and implementing visual brand guidelines to ensure consistency across all branding materials and touchpoints.
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