Executive Development Programme in Ad Performance Improvement
-- ViewingNowThe Executive Development Programme in Ad Performance Improvement is a certificate course designed to enhance your skills in optimizing advertising performance. This program focuses on the latest industry trends, techniques, and tools to improve ad performance, making it highly relevant in today's digital-first world.
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⢠Ad Performance Metrics: Understanding crucial ad performance metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and Return on Ad Spend (ROAS) to evaluate and improve ad performance.
⢠Ad Copywriting and Design: Crafting compelling ad copy and designing effective ad creatives to attract and convert targeted audience segments.
⢠Audience Targeting and Segmentation: Identifying and targeting specific audience segments to optimize ad relevance and reach.
⢠Ad Campaign Planning and Execution: Planning, implementing, and managing ad campaigns across various channels and platforms.
⢠Cross-Channel Ad Strategy: Developing a cohesive ad strategy across multiple channels such as search, social, display, and video.
⢠Attribution Modeling and Analysis: Utilizing attribution modeling to understand the customer journey and allocate ad spend effectively.
⢠Ad Testing and Optimization: Conducting A/B tests and implementing optimization techniques to improve ad performance and maximize ROI.
⢠Advertising Trends and Innovations: Staying up-to-date with the latest advertising trends, technologies, and innovations to stay ahead of the competition.
⢠Data-Driven Decision Making: Leveraging data and analytics to make informed decisions and drive ad performance improvement.
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