Executive Development Programme Automotive Product Strategy
-- ViewingNowThe Executive Development Programme in Automotive Product Strategy is a certificate course designed to provide learners with critical skills for success in the rapidly evolving automotive industry. This program focuses on the latest trends and challenges in automotive product strategy, including electric and autonomous vehicles, connectivity, and shared mobility.
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⢠Automotive Product Strategy Development: Understanding the process of creating a winning product strategy, including market analysis, customer needs assessment, and competitive positioning.
⢠Market Research and Trends: Identifying and analyzing current and emerging market trends, customer preferences, and technological developments in the automotive industry.
⢠Product Lifecycle Management: Managing the entire lifecycle of automotive products, from concept to launch, to growth, maturity, and eventual decline.
⢠Regulations and Compliance: Understanding the complex regulatory environment for automotive products, including safety, emissions, and environmental regulations.
⢠Innovation and Technology: Exploring the latest technologies and innovations in the automotive industry, such as electric vehicles (EVs), autonomous driving, and connectivity.
⢠Supply Chain Management: Optimizing the supply chain to improve efficiency, reduce costs, and ensure timely delivery of automotive products.
⢠Pricing and Commercialization: Developing pricing strategies and commercialization plans that maximize revenue and profitability.
⢠Stakeholder Management: Managing the expectations and needs of various stakeholders, including customers, suppliers, regulators, and shareholders.
⢠Globalization and Market Entry: Expanding into new markets and navigating the unique challenges and opportunities of globalization in the automotive industry.
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