Global Certificate in Ad Targeting and Social Media
-- ViewingNowThe Global Certificate in Ad Targeting and Social Media is a comprehensive course designed to empower learners with essential skills in ad targeting and social media advertising. In today's digital age, these skills are in high demand, with businesses seeking professionals who can help them reach their target audience and increase their online presence.
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⢠Ad Targeting Fundamentals - Understanding the basics of ad targeting, including audience segmentation, targeting criteria, and ad placement.
⢠Ad Formats - Exploring various ad formats, such as display, native, video, and carousel ads, and their specific targeting options.
⢠Social Media Platforms - Examining the unique features and targeting capabilities of popular social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
⢠Data Analytics - Utilizing data analytics tools to measure ad performance, track user engagement, and optimize ad campaigns.
⢠Cross-Channel Ad Targeting - Implementing a cross-channel ad targeting strategy to reach audiences across multiple platforms and devices.
⢠Audience Insights - Gathering and analyzing audience insights to inform ad targeting decisions and create personalized ad experiences.
⢠Programmatic Advertising - Understanding programmatic advertising, including real-time bidding, automated ad buying, and audience targeting.
⢠Advertising Compliance - Following advertising guidelines and regulations, including privacy laws, data protection policies, and ad policies for different platforms.
⢠Emerging Ad Technologies - Staying up-to-date with the latest ad targeting technologies, such as artificial intelligence, machine learning, and virtual reality.
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