Executive Development Programme in Brand Architecture & Customer Value
-- ViewingNowThe Executive Development Programme in Brand Architecture & Customer Value is a certificate course designed to empower professionals with the essential skills needed to excel in today's dynamic business landscape. This programme focuses on the crucial elements of brand architecture and customer value management, which are vital for organizations to thrive and stay competitive.
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⢠Brand Architecture Foundation: Understanding the basics of brand architecture and its role in business growth.
⢠Customer Value Creation: Identifying and quantifying customer value in the context of branding and marketing.
⢠Brand Portfolio Management: Strategies for managing a portfolio of brands for maximum impact.
⢠Brand Identity and Positioning: Developing a strong brand identity and positioning in a competitive market.
⢠Customer Experience and Brand Differentiation: Leveraging customer experience as a means to differentiate the brand.
⢠Brand Architecture Models: Exploring various brand architecture models and their application.
⢠Digital Branding and Social Media: Utilizing digital platforms and social media to build and enhance brand architecture.
⢠Brand Architecture Metrics: Measuring and tracking the success of brand architecture initiatives.
⢠Brand Architecture and Organizational Culture: Aligning brand architecture with organizational culture for a unified brand experience.
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