Executive Development Programme in Brand Protection: Global Perspective
-- ViewingNowThe Executive Development Programme in Brand Protection: Global Perspective is a certificate course designed to empower professionals with the necessary skills to combat counterfeiting and protect brand value in the global market. This course is of paramount importance due to the increasing threat of counterfeiting, which costs businesses trillions of dollars annually and jeopardizes consumer safety.
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Unit 1: Introduction to Brand Protection
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Unit 2: Global Brand Protection Landscape
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Unit 3: Intellectual Property Rights and their Protection
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Unit 4: Digital Brand Protection Strategies
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Unit 5: Anti-Counterfeiting Technologies and Solutions
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Unit 6: Global Supply Chain Management and Risk Mitigation
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Unit 7: Legal and Regulatory Compliance in Brand Protection
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Unit 8: Building a Strong Brand Protection Culture
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Unit 9: Measuring and Evaluating Brand Protection Success
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Unit 10: Future Trends in Brand Protection
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