Global Certificate in Remarketing & Conversions
-- ViewingNowThe Global Certificate in Remarketing & Conversions is a comprehensive course designed to equip learners with essential skills in digital marketing. This course emphasizes the importance of reaching out to potential customers who have previously shown interest in a product or service, with the goal of converting them into loyal customers.
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⢠Remarketing Fundamentals: Understanding the basics of remarketing, including its definition, benefits, and how it fits into a comprehensive digital marketing strategy.
⢠Behavioral Analysis: Analyzing user behavior to identify opportunities for remarketing, including website analytics, user segmentation, and conversion tracking.
⢠Remarketing Platforms: Exploring the different remarketing platforms available, including Google Ads, Facebook Ads, and LinkedIn Ads, and their unique features and benefits.
⢠Creating Remarketing Campaigns: Designing and implementing effective remarketing campaigns, including ad creation, audience targeting, and budget management.
⢠Optimizing Remarketing Campaigns: Using data and analytics to optimize remarketing campaigns for better performance, including A/B testing, bid management, and audience segmentation.
⢠Remarketing Best Practices: Following best practices for remarketing, including frequency capping, ad relevance, and privacy compliance.
⢠Conversion Rate Optimization: Understanding the principles of conversion rate optimization, including landing page design, user experience, and call-to-action strategies.
⢠Cross-Device Remarketing: Implementing cross-device remarketing strategies to reach users across multiple devices and platforms.
⢠Remarketing Measurement and Analytics: Measuring and analyzing the effectiveness of remarketing campaigns, including key performance indicators, attribution modeling, and return on investment.
Note: The above list of units is designed to provide a comprehensive overview of remarketing and conversions for a global certificate program. However, the specific units and content may vary depending on the target audience, learning objectives, and course duration.
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