Professional Certificate in Ad Campaign Measurement & Insights
-- ViewingNowThe Professional Certificate in Ad Campaign Measurement & Insights is a comprehensive course designed to equip learners with the essential skills required to excel in the rapidly evolving digital advertising industry. This program focuses on the importance of ad campaign measurement and insights, providing learners with a deep understanding of key performance indicators (KPIs), attribution models, and data-driven strategies for optimizing advertising campaigns.
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⢠Unit 1: Introduction to Ad Campaign Measurement & Insights
⢠Unit 2: Understanding Key Performance Indicators (KPIs) in Ad Campaigns
⢠Unit 3: Setting Up and Tracking Ad Campaign Goals
⢠Unit 4: Data Analysis for Ad Campaign Insights
⢠Unit 5: Utilizing Google Analytics for Ad Campaign Measurement
⢠Unit 6: Attribution Models and Multi-Channel Tracking
⢠Unit 7: A/B Testing and Optimization Techniques
⢠Unit 8: Interpreting and Presenting Ad Campaign Data
⢠Unit 9: Advanced Ad Campaign Measurement Tactics
⢠Unit 10: Leveraging Insights for Future Ad Campaign Strategy
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