Certificate in Ad Campaign Tracking & Attribution
-- ViewingNowThe Certificate in Ad Campaign Tracking & Attribution is a crucial course for professionals seeking to enhance their digital marketing skills. This program focuses on teaching learners the importance of tracking and analyzing ad campaigns to maximize returns on ad spend (ROAS).
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⢠Unit: Introduction to Ad Campaign Tracking
⢠Unit: Understanding Ad Campaign Attribution Models
⢠Unit: Setting Up Ad Campaign Tracking Tools
⢠Unit: Implementing UTM Parameters for Campaign Tracking
⢠Unit: Tracking Conversions and Goals in Ad Campaigns
⢠Unit: Analyzing and Interpreting Ad Campaign Data
⢠Unit: Optimizing Ad Campaign Performance with Attribution Data
⢠Unit: Best Practices for Ad Campaign Tracking and Attribution
⢠Unit: Case Studies in Ad Campaign Tracking and Attribution
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