Professional Certificate in Ad Metrics: Data-Driven Decisions
-- ViewingNowThe Professional Certificate in Ad Metrics: Data-Driven Decisions is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This certificate course focuses on the importance of ad metrics, data analysis, and decision-making for successful marketing campaigns.
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⢠Unit 1: Introduction to Ad Metrics
⢠Unit 2: Data Analysis for Ad Metrics
⢠Unit 3: Key Ad Metrics: Clicks, Impressions, and Click-Through Rates
⢠Unit 4: Conversion Tracking and Metrics
⢠Unit 5: Cost Metrics: Cost per Click (CPC), Cost per Mille (CPM), and Cost per Acquisition (CPA)
⢠Unit 6: Attribution Models in Ad Metrics
⢠Unit 7: Data Visualization for Ad Metrics
⢠Unit 8: Data-Driven Decision Making in Advertising
⢠Unit 9: Advanced Ad Metrics: Lifetime Value (LTV), Return on Ad Spend (ROAS), and Funnel Analysis
⢠Unit 10: Case Studies in Data-Driven Advertising
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