Executive Development Programme in Ad Campaign Tracking: Advanced Strategies
-- ViewingNowThe Executive Development Programme in Ad Campaign Tracking: Advanced Strategies certificate course is a crucial training programme designed to equip learners with the skills needed to excel in the rapidly evolving digital marketing landscape. This course emphasizes the importance of ad campaign tracking in making data-driven decisions, a skill highly sought after by employers in various industries.
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⢠Unit 1: Introduction to Ad Campaign Tracking
⢠Unit 2: Understanding Key Performance Indicators (KPIs) in Ad Campaigns
⢠Unit 3: Advanced Google Analytics for Ad Campaign Tracking
⢠Unit 4: Cross-Channel Ad Campaign Tracking
⢠Unit 5: Utilizing UTM Parameters for In-Depth Ad Tracking
⢠Unit 6: Attribution Models for Multi-Touch Ad Campaigns
⢠Unit 7: Leveraging AI and Machine Learning in Ad Campaign Tracking
⢠Unit 8: A/B Testing and Optimization in Ad Campaigns
⢠Unit 9: Advanced Reporting and Data Visualization Techniques
⢠Unit 10: Case Studies on Successful Ad Campaign Tracking Strategies
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