Professional Certificate in Content Strategy for VP: Growth
-- ViewingNowThe Professional Certificate in Content Strategy for VP: Growth is a course designed to empower professionals in developing and executing effective content strategies. This program highlights the importance of data-driven storytelling, content distribution, and measuring success, keeping in mind the growing demand for personalized and engaging content in various industries.
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⢠Content Strategy Foundation: Understanding the basics of content strategy, its role in business growth, and how to develop a comprehensive content strategy plan. ⢠Buyer Personas & Customer Journey: Identifying and understanding target audience through the creation of buyer personas, mapping customer journey, and aligning content strategy accordingly. ⢠Content Audit & Inventory: Performing a content audit, evaluating existing content, and establishing a content inventory to inform and optimize the content strategy. ⢠Content Creation & Workflow: Developing efficient content creation processes, workflows, and best practices to ensure high-quality, relevant, and engaging content. ⢠Search Engine Optimization (SEO): Implementing SEO strategies to improve content discoverability, increase organic traffic, and support overall business growth. ⢠Content Promotion & Distribution: Identifying appropriate channels for content promotion and distribution, and developing a strategy to maximize reach and engagement. ⢠Content Performance Metrics & Analytics: Establishing key performance indicators (KPIs), tracking and analyzing content performance, and using data to optimize future content strategy efforts. ⢠Content Marketing Technology Stack: Evaluating and selecting content marketing tools and platforms to streamline and enhance content strategy execution. ⢠Stakeholder Management & Communication: Developing and maintaining strong relationships with internal and external stakeholders, ensuring alignment and support for the content strategy.
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