Professional Certificate in Mobile Customer Acquisition & Retention
-- ViewingNowThe Professional Certificate in Mobile Customer Acquisition & Retention is a vital course designed to empower learners with the necessary skills to excel in the mobile marketing industry. This program focuses on mobile customer acquisition and retention strategies, which are critical components of modern business growth.
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⢠Mobile Customer Acquisition Fundamentals: Understanding the mobile customer journey, mobile-first mindset, and key performance indicators (KPIs) for mobile customer acquisition.
⢠Mobile User Experience (UX) Design: Designing mobile-optimized websites and apps, mobile UX best practices, and A/B testing for mobile conversion rate optimization.
⢠Mobile Advertising: Overview of mobile advertising platforms, ad formats, and targeting options, including Google Ads, Facebook Ads, and programmatic advertising.
⢠Search Engine Optimization (SEO) for Mobile: Mobile-first indexing, mobile SEO best practices, and local SEO strategies for increasing mobile visibility and organic traffic.
⢠Social Media Marketing for Mobile: Leveraging social media platforms for mobile customer acquisition, social media advertising, and community management.
⢠Email Marketing for Mobile: Mobile-friendly email design, list building strategies, and automation workflows for nurturing mobile leads and customers.
⢠Mobile Analytics and Attribution: Tracking mobile user behavior, attribution modeling, and data-driven decision making for mobile customer acquisition and retention.
⢠Customer Retention Strategies for Mobile: Mobile engagement tactics, push notifications, in-app messaging, and loyalty programs for customer retention and lifetime value (LTV) optimization.
⢠Mobile Payment and E-commerce: Mobile payment options, one-click checkout, and mobile commerce best practices for maximizing mobile revenue and conversions.
Note: The above list assumes a beginner to intermediate level of knowledge in digital marketing and customer acquisition. Depending on the target audience and their prior experience, additional or alternative units may be necessary.
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