Executive Development Programme in Fashion Retail Buying & Brand Building
-- ViewingNowThe Executive Development Programme in Fashion Retail Buying & Brand Building is a certificate course designed to provide learners with essential skills for career advancement in the fashion retail industry. This programme focuses on developing a deep understanding of the entire fashion retail value chain, with a particular emphasis on strategic buying and brand building.
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⢠Fashion Retail Buying & Sourcing: Understanding global fashion trends, identifying suppliers, and negotiating contracts.
⢠Brand Building & Management: Developing a unique brand identity, positioning the brand in the market, and measuring brand performance.
⢠Merchandising & Allocation: Planning and executing product assortments, pricing strategies, and inventory management.
⢠Retail Analytics & Data Analysis: Utilizing data to drive business decisions, track performance, and identify opportunities.
⢠Visual Merchandising & Store Design: Creating engaging and on-brand store environments, window displays, and in-store merchandising strategies.
⢠E-commerce & Digital Marketing: Developing and executing digital marketing campaigns, managing e-commerce platforms, and optimizing the online customer experience.
⢠Sustainability & Corporate Social Responsibility: Implementing sustainable practices in the supply chain, reducing environmental impact, and promoting ethical labor practices.
⢠Leadership & Team Management: Building and leading high-performing teams, managing conflict, and promoting a positive company culture.
⢠Financial Management & Budgeting: Understanding financial statements, budgeting, and forecasting for fashion retail.
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