Executive Development Programme in Content Performance & Digital Strategy
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⢠Content Strategy Development: Understanding the primary goal and target audience, conducting a content audit, and creating a content plan.
⢠Search Engine Optimization (SEO): Utilizing keyword research, on-page and off-page optimization techniques to improve search engine rankings.
⢠Content Creation and Curation: Developing high-quality, relevant, and engaging content, and curating content from external sources.
⢠Content Distribution and Promotion: Utilizing various channels such as social media, email marketing, and influencer outreach to distribute and promote content.
⢠Content Performance Metrics and Analytics: Tracking and analyzing key performance indicators (KPIs) such as website traffic, engagement, and conversion rates.
⢠Digital Advertising and Paid Media: Utilizing various paid media channels such as Google Ads, social media ads, and native ads to reach a wider audience.
⢠Mobile and Cross-Platform Strategy: Optimizing content for mobile devices and creating a seamless user experience across different platforms.
⢠Content Personalization and Automation: Utilizing data and automation tools to personalize content and improve the user experience.
⢠Digital Rights Management and Compliance: Understanding and complying with various regulations such as GDPR and copyright laws.
⢠Case Studies and Best Practices: Examining real-world examples and best practices of successful content performance and digital strategy.
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