Global Certificate in Email Marketing for Sales Impact
-- ViewingNowThe Global Certificate in Email Marketing for Sales Impact is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly evolving digital marketing landscape. This certificate course highlights the importance of email marketing in driving sales and enhancing customer engagement.
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⢠Email Marketing Strategy: Understanding the importance of email marketing, setting goals, and developing a strategy to maximize sales impact. ⢠Email List Building: Techniques for building an engaged email list, including opt-in forms, lead magnets, and segmentation strategies. ⢠Email Design and Content: Best practices for creating visually appealing, mobile-responsive emails that drive conversions. ⢠Email Automation: Implementing automated email campaigns, such as welcome series, abandoned cart emails, and post-purchase follow-ups. ⢠Email Deliverability: Strategies for improving email deliverability, including list hygiene, authentication, and spam filter avoidance. ⢠Analytics and Reporting: Measuring email marketing success using key metrics, such as open rates, click-through rates, and conversions. ⢠Integrating Email Marketing with Sales Funnels: Aligning email marketing efforts with sales funnels to optimize conversions and revenue generation. ⢠Legal Compliance: Ensuring email marketing practices adhere to legal requirements, including GDPR, CAN-SPAM, and CASL.
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