Certificate in Motion Graphics: Design for Conversion
-- ViewingNowThe Certificate in Motion Graphics: Design for Conversion is a comprehensive course that empowers learners with the essential skills needed to excel in the rapidly growing motion graphics industry. This program focuses on enhancing visual storytelling abilities, teaching industry-standard tools such as Adobe After Effects, Cinema 4D, and Premiere Pro, and developing a strong understanding of animation principles and design theory.
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⢠Motion Graphics Fundamentals: In this unit, students will learn the basics of motion graphics, including keyframes, easing, and animation principles. They will also be introduced to popular motion graphics software such as Adobe After Effects.<br> ⢠Design Principles for Conversion: This unit will cover design principles that can increase website or app conversion rates, such as color theory, typography, and visual hierarchy. Students will learn how to apply these principles to their motion graphics work.<br> ⢠Storytelling and Narrative Techniques: In this unit, students will learn how to use storytelling and narrative techniques to create engaging and effective motion graphics. They will explore different methods of structuring a narrative and learn how to create compelling characters and scenarios.<br> ⢠Data Visualization: Students will learn how to use motion graphics to visualize data effectively. This unit will cover different types of data visualization (e.g. charts, graphs, infographics) and how to choose the right one for a given project.<br> ⢠User Interface Animation: This unit will focus on using motion graphics to enhance user interface design. Students will learn how to create animations for buttons, menus, and other UI elements that improve usability and user experience.<br> ⢠Sound Design for Motion Graphics: In this unit, students will learn how to use sound to enhance their motion graphics work. They will explore different sound design techniques, such as Foley, sound effects, and music, and learn how to integrate them into their projects.<br> ⢠Motion Graphics for Social Media: Students will learn how to create motion graphics specifically for social media platforms such as Instagram, Facebook, and Twitter. This unit will cover best practices for each platform and how to optimize motion graphics for mobile viewing.<br> ⢠Portfolio Development: In this final unit, students will learn how to create a professional portfolio that showcases their motion graphics skills. They will learn how to curate their best work, design a portfolio website, and present their work in a compelling way to potential employers.
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