Executive Development Programme in Innovative Marketing: Agile Strategies
-- ViewingNowThe Executive Development Programme in Innovative Marketing: Agile Strategies certificate course is a comprehensive program designed to equip marketing professionals with the latest skills in Agile strategies. This course highlights the importance of being adaptable and innovative in today's fast-paced business environment.
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⢠Unit 1: Introduction to Innovative Marketing – Understanding the concept, significance, and evolution of innovative marketing in today's dynamic business environment.
⢠Unit 2: Agile Strategies – Exploring the principles, benefits, and challenges of implementing agile strategies in marketing, and how it differs from traditional marketing approaches.
⢠Unit 3: Design Thinking for Marketing Innovation – Learning the design thinking process, techniques, and tools to develop customer-centric innovative marketing strategies.
⢠Unit 4: Digital Transformation in Marketing – Examining the impact of digital technologies on marketing, including social media, mobile, AI, and data analytics.
⢠Unit 5: Customer Experience (CX) & Relationship Management – Mastering the art of creating exceptional customer experiences and managing customer relationships through innovative marketing strategies.
⢠Unit 6: Marketing Analytics & Big Data – Understanding the role of data-driven marketing, data analytics techniques, and tools to measure marketing performance and optimize marketing strategies.
⢠Unit 7: Marketing Trends & Future Perspectives – Staying ahead of the curve by exploring the latest marketing trends, emerging technologies, and future perspectives in innovative marketing.
⢠Unit 8: Marketing Ethics & Compliance – Ensuring ethical marketing practices and understanding legal and regulatory requirements in marketing, including data privacy and protection.
⢠Unit 9: Leadership & Change Management in Marketing – Developing leadership and change management skills to drive innovation and transformation in marketing teams and organizations.
⢠Unit 10: Innovation Culture & Ecosystem – Building a culture of innovation within marketing teams and organizations and leveraging external ecosystems for marketing innovation.
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