Advanced Certificate Strategic Content Marketing
-- ViewingNowThe Advanced Certificate Strategic Content Marketing course is a comprehensive program designed to equip learners with essential skills for career advancement in the rapidly evolving content marketing industry. This course emphasizes the importance of developing and implementing effective content marketing strategies that drive business growth and engagement.
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• Strategic Content Planning: Understanding the buyer's journey, creating customer personas, and developing a content calendar.
• Advanced Content Creation: Leveraging storytelling, data journalism, and interactive content to engage and convert audiences.
• Search Engine Optimization (SEO) for Content: On-page and off-page optimization strategies, keyword research, and technical SEO.
• Content Distribution and Promotion: Paid, owned, and earned media strategies, influencer marketing, and content syndication.
• Content Marketing Metrics and Analytics: Setting up and tracking key performance indicators (KPIs), analyzing content performance, and optimizing for future success.
• Content Marketing for Lead Generation and Sales Enablement: Developing content that supports the sales funnel, lead scoring, and nurturing strategies.
• Video and Visual Content Marketing: Creating and optimizing video content, visual storytelling, and data visualization.
• Content Marketing for Social Media and Mobile: Best practices for content creation and distribution on social media platforms and mobile devices.
• Content Marketing Ethics and Compliance: Understanding legal and ethical considerations for content marketing, including GDPR, CCPA, and FTC guidelines.
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