Executive Development Programme in Email Marketing: Mobile AR Impact
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⢠Email Marketing Fundamentals: Understanding the basics of email marketing, including the importance of building an email list, creating effective email campaigns, and measuring campaign success.
⢠Mobile Optimization: Best practices for optimizing email campaigns for mobile devices, including responsive design, preview testing, and mobile-friendly content.
⢠Personalization & Segmentation: Strategies for personalizing email campaigns based on subscriber data, as well as techniques for segmenting email lists to improve engagement and conversion rates.
⢠Email Marketing Metrics & Analytics: Understanding the key metrics used to measure the success of email campaigns, including open rates, click-through rates, and conversion rates.
⢠Email Automation & Workflows: Techniques for automating email campaigns, including welcome series, abandoned cart emails, and post-purchase follow-ups.
⢠Mobile Augmented Reality (AR) in Email Marketing: Exploring the potential of AR technology to enhance email campaigns, including interactive product demos, virtual showrooms, and immersive storytelling.
⢠Legal & Compliance Considerations: Understanding the legal and regulatory requirements for email marketing, including spam laws, privacy policies, and data protection regulations.
⢠Email Campaign Planning & Strategy: Techniques for planning and executing effective email campaigns, including setting goals, defining target audiences, and creating messaging frameworks.
⢠Integrating Email Marketing with Other Channels: Strategies for integrating email marketing with other digital marketing channels, including social media, search engine marketing, and content marketing.
Note: The above list of units is designed to provide a comprehensive overview of the key concepts and best practices in executive development for email marketing, with a particular focus on mobile AR impact. These units can be adapted and customized based on the specific needs and goals of the program.
Instructors and course designers may choose to include additional units or sub-
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