Certificate in Ad Design: Design Principles
-- ViewingNowThe Certificate in Ad Design: Design Principles is a comprehensive course that empowers learners with essential skills in advertising design. This program focuses on the fundamental principles of effective ad design, enabling learners to create compelling visual communications that drive results.
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⢠Design Thinking: Understanding the design thinking process, including empathizing, defining, ideating, prototyping, and testing.
⢠Color Theory: Learning the impact of color selection, color harmony, and color psychology in advertising design.
⢠Typography: Exploring typefaces, font hierarchy, legibility, and readability in ad design.
⢠Layout and Composition: Mastering alignment, balance, contrast, repetition, proximity, and white space usage.
⢠Imagery and Visual Communication: Utilizing images, illustrations, and icons to convey messages effectively.
⢠Principles of Persuasion: Applying persuasion techniques, such as social proof, scarcity, and authority, in ad design.
⢠Branding and Identity: Developing consistent branding elements, such as logos, color palettes, and typography.
⢠Accessibility in Design: Ensuring ad designs are accessible to users with various abilities, including color-blindness and visual impairments.
⢠Design Tools and Software: Getting familiar with popular design software, such as Adobe Illustrator, InDesign, and Photoshop.
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