Certificate in Ad Fraud & Social Media Advertising
-- ViewingNowThe Certificate in Ad Fraud & Social Media Advertising is a comprehensive course that addresses the critical issue of ad fraud and equips learners with the skills to optimize social media advertising campaigns. This certification is significant in an era where digital advertising spend surpasses traditional advertising.
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⢠Understanding Ad Fraud: Introduction
⢠Types of Ad Fraud: Bots, Click Farms, and Human Traffic
⢠Ad Fraud Detection Techniques: Data Analysis and Machine Learning
⢠Impact of Ad Fraud on Digital Advertising
⢠Social Media Advertising: Platforms and Ad Formats
⢠Social Media Advertising Metrics: Engagement, Reach, and Conversion
⢠Social Media Ad Fraud: Identifying and Preventing Fraudulent Activity
⢠Case Studies: Real-World Examples of Ad Fraud and Prevention
⢠Best Practices for Social Media Advertising: Targeting, Creative, and Budgeting
⢠Future of Ad Fraud and Social Media Advertising: Emerging Trends and Technologies
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