Executive Development Programme in Sales & Marketing: Leading with Impact
-- ViewingNowThe Executive Development Programme in Sales & Marketing: Leading with Impact is a certificate course designed to empower professionals with essential skills for career advancement in the sales and marketing industry. This program emphasizes the importance of strategic leadership, data-driven decision making, and customer-centric approaches in today's dynamic business environment.
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⢠Sales & Marketing Strategies: Understanding the latest trends and techniques in sales and marketing, including digital marketing, content marketing, and social media strategies.
⢠Leadership Development: Building leadership skills to inspire and motivate sales and marketing teams, with a focus on emotional intelligence and communication.
⢠Customer Experience Management: Creating exceptional customer experiences to drive sales and loyalty, including customer journey mapping, personalization, and customer feedback analysis.
⢠Data-Driven Decision Making: Leveraging data analytics to make informed sales and marketing decisions, including data visualization, KPI tracking, and predictive analytics.
⢠Sales Enablement: Equipping sales teams with the tools, resources, and knowledge they need to succeed, including sales training, content creation, and technology enablement.
⢠Marketing Analytics: Measuring the effectiveness of marketing campaigns, including ROI calculation, attribution modeling, and marketing mix modeling.
⢠Innovation in Sales & Marketing: Exploring new and emerging trends in sales and marketing, including artificial intelligence, virtual and augmented reality, and voice technology.
⢠Brand Management: Building and maintaining strong brands, including brand positioning, messaging, and reputation management.
⢠Stakeholder Management: Managing relationships with key stakeholders, including customers, partners, and investors, to drive sales and growth.
Note: The above list of units is not exhaustive and can be customized to meet the specific needs and goals of the Executive Development Programme.
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