Certificate Content Marketing: Attract Customers
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⢠Content Strategy: Developing a plan to create, publish, and manage content to achieve specific business goals.
⢠Buyer Personas: Researching and creating profiles of ideal customers to guide content creation and marketing efforts.
⢠Content Creation: Developing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
⢠Content Promotion: Using various channels to distribute and promote content to reach the target audience.
⢠Search Engine Optimization (SEO): Optimizing content to improve its visibility in search engine results.
⢠Social Media Marketing: Utilizing social media platforms to distribute content, engage with the audience, and drive traffic.
⢠Email Marketing: Building and maintaining an email list and using it to promote content and nurture leads.
⢠Content Analytics: Tracking and analyzing content performance to make data-driven decisions and improve results.
⢠Content Marketing Tools: Using various tools to streamline content creation, promotion, and analysis.
Note: I have used the primary keyword "Content Marketing" and secondary keywords such as "content strategy", "buyer personas", "content creation", "content promotion", "search engine optimization", "social media marketing", "email marketing", "content analytics", and "content marketing tools" throughout the units as requested.
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