Executive Development Programme in Senior Marketing & Communications
-- ViewingNowThe Executive Development Programme in Senior Marketing & Communications is a certificate course designed to empower marketing professionals with advanced skills for career progression. This programme addresses the increasing industry demand for experts who can lead effective marketing and communication strategies in today's fast-paced, digital business landscape.
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⢠Strategic Marketing & Brand Management: Understanding market trends, brand positioning, customer experience, and strategic planning.
⢠Digital Marketing & Analytics: Utilizing digital channels, SEO, SEM, social media, email marketing, and data analytics for marketing success.
⢠Communications Strategy & Planning: Developing effective communication plans, managing internal and external communications, and stakeholder engagement.
⢠Marketing Leadership & Change Management: Leading marketing teams, managing change, and driving innovation.
⢠Marketing Ethics & Compliance: Navigating legal and ethical considerations in marketing, including data privacy and protection.
⢠Financial Management for Marketers: Understanding financial statements, budgeting, and financial analysis to optimize marketing investments.
⢠Global Marketing & Cultural Intelligence: Adapting marketing strategies for different cultures, markets, and global trends.
⢠Content Marketing & Storytelling: Creating compelling content, storytelling techniques, and managing the content lifecycle.
⢠Customer Relationship Management (CRM) & Sales Alignment: Managing customer relationships, sales enablement, and aligning marketing and sales efforts for growth.
Note: The units listed are not in any specific order and should be tailored to meet the specific needs and goals of the Executive Development Programme.
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