Executive Development Programme E-commerce CRM: Future Trends
-- ViewingNowThe Executive Development Programme in E-commerce CRM: Future Trends is a certificate course designed to equip learners with essential skills for career advancement in the rapidly evolving e-commerce industry. This program focuses on the critical role of Customer Relationship Management (CRM) in e-commerce and explores future trends that will drive growth and success.
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⢠CRM Fundamentals: Understanding CRM systems, their benefits, and how they integrate with e-commerce
⢠Data-Driven Decision Making: Leveraging data analytics in CRM for e-commerce
⢠Customer Segmentation and Personalization: Strategies for targeting customer segments and personalizing customer experiences
⢠Customer Journey Mapping: Mapping the customer journey to optimize touchpoints and increase engagement
⢠Artificial Intelligence and CRM: Exploring AI applications in CRM for e-commerce, including chatbots and predictive analytics
⢠Mobile CRM: Leveraging mobile technology to enhance CRM capabilities for e-commerce
⢠CRM Strategy: Developing a comprehensive CRM strategy for e-commerce, including goal-setting and resource allocation
⢠CRM Integration: Integrating CRM with other e-commerce systems, such as marketing automation and ERP
⢠Future Trends in CRM: Emerging trends and technologies in CRM and their implications for e-commerce.
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