Executive Development Programme in Media for Organizational Change
-- ViewingNowThe Executive Development Programme in Media for Organizational Change is a certificate course designed to empower professionals with the skills to drive transformative change in the media industry. This programme is crucial in today's digital age, where media organizations need leaders who can navigate the complexities of technological disruption and changing consumer behavior.
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Strategic Media Planning: This unit covers the development and execution of effective media strategies to support organizational change. It includes setting objectives, analyzing the media landscape, selecting appropriate media channels, and measuring success.
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Digital Transformation: This unit explores the impact of digital technology on media and communication. It covers topics such as social media, mobile technology, data analytics, and artificial intelligence. The focus is on how these technologies can be leveraged to drive organizational change.
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Crisis Communication: This unit examines the role of media in managing organizational crises. It covers best practices for communicating during a crisis, including message development, media relations, and reputation management.
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Content Marketing: This unit looks at how to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. It covers topics such as content creation, distribution channels, and measurement.
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Stakeholder Engagement: This unit explores how to engage key stakeholders through media and communication. It covers topics such as stakeholder analysis, communication planning, and stakeholder management.
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Employee Communication: This unit looks at how to communicate effectively with employees during times of change. It covers topics such as change management, internal communication channels, and employee engagement.
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Media Relations: This unit covers building and maintaining relationships with the media. It includes topics such as media outreach, press releases, and media interviews.
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Measurement and Evaluation: This unit focuses on how to measure the effectiveness of media and communication strategies. It includes topics such as key performance indicators, return on investment, and analytics.
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