Executive Development Programme E-commerce CRM: Strategic Roadmap
-- ViewingNowThe Executive Development Programme in E-commerce CRM: Strategic Roadmap is a certificate course designed to empower professionals with the essential skills needed to thrive in the rapidly evolving e-commerce industry. This programme focuses on Customer Relationship Management (CRM), a critical aspect of e-commerce that helps businesses build, maintain, and enhance customer relationships.
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⢠Unit 1: Introduction to E-commerce CRM: Understanding the fundamentals of CRM (Customer Relationship Management) systems in the context of e-commerce, including the benefits and challenges of implementing CRM strategies.
⢠Unit 2: Data Analytics and E-commerce CRM: Leveraging data analytics to drive customer engagement, loyalty, and revenue growth in e-commerce businesses.
⢠Unit 3: Personalization and Customer Experience: Exploring the role of personalization in delivering exceptional customer experiences and building long-term customer relationships in e-commerce.
⢠Unit 4: CRM Integration with E-commerce Platforms: Best practices for integrating CRM systems with e-commerce platforms to optimize customer engagement and streamline business operations.
⢠Unit 5: Multi-Channel CRM Strategies: Developing effective multi-channel CRM strategies to engage customers across various touchpoints, including email, social media, and mobile.
⢠Unit 6: CRM for B2B E-commerce: Understanding the unique challenges and opportunities of implementing CRM strategies in B2B e-commerce businesses.
⢠Unit 7: Customer Segmentation and Targeting: Utilizing customer segmentation and targeting strategies to improve the effectiveness of CRM campaigns and increase customer engagement.
⢠Unit 8: CRM Automation and Workflow Management: Implementing CRM automation and workflow management tools to streamline business processes and improve customer engagement.
⢠Unit 9: Measuring CRM Success: Identifying key performance indicators (KPIs) and metrics to measure the success of CRM strategies in e-commerce businesses.
⢠Unit 10: Future Trends in E-commerce CRM: Exploring emerging trends and technologies in CRM, including artificial intelligence (AI), machine learning (ML), and chatbots, and their impact on e-commerce businesses.
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