Global Certificate in Ad Technology Trends & Innovations
-- ViewingNowThe Global Certificate in Ad Technology Trends & Innovations is a comprehensive course designed to equip learners with the latest knowledge and skills in the rapidly evolving ad tech industry. This course is critical for professionals looking to stay ahead in the dynamic world of advertising technology, providing a deep understanding of the latest trends and innovations shaping the industry.
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⢠Ad Technology Foundations: Understanding the basics of ad technology, including ad servers, demand-side platforms, supply-side platforms, and data management platforms.
⢠Programmatic Advertising: Exploring the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and programmatic direct.
⢠Cross-Device Tracking: Examining the challenges and solutions for tracking users across multiple devices, including cookie syncing, device graphs, and fingerprinting.
⢠Ad Fraud Prevention: Learning about the latest ad fraud techniques and how to prevent them, such as viewability, brand safety, and invalid traffic.
⢠Emerging Ad Formats: Discovering new and innovative ad formats, such as native advertising, augmented reality, and virtual reality.
⢠Data Privacy and GDPR: Understanding the impact of data privacy regulations, such as GDPR, on ad technology and how to ensure compliance.
⢠Artificial Intelligence and Machine Learning: Exploring the role of AI and ML in ad technology, including predictive analytics, audience segmentation, and personalization.
⢠Attribution Modeling: Learning about different attribution models and how to measure the effectiveness of ad campaigns across multiple channels and devices.
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