Masterclass Certificate in Content Management Redefined
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⢠Content Strategy – This unit covers the development and implementation of a comprehensive content strategy, including setting goals, identifying target audiences, and selecting appropriate content channels.
⢠Content Creation – This unit explores the process of creating high-quality content, including writing, editing, formatting, and optimizing for search engines.
⢠Content Publishing – This unit covers the logistics of publishing content, including scheduling, workflow management, and version control.
⢠Content Promotion – This unit focuses on the promotion of content to reach the target audience, including social media marketing, email marketing, and influencer outreach.
⢠Content Analytics – This unit explores the use of data and analytics to measure the success of content and make informed decisions about future content strategy.
⢠Content Maintenance – This unit covers the ongoing maintenance and updates required to keep content fresh, relevant, and accurate.
⢠Content Accessibility – This unit explores the importance of making content accessible to all users, including those with disabilities, and the techniques and tools used to achieve this.
⢠Content Localization – This unit covers the process of adapting content to different languages, cultures, and regions to reach a global audience.
⢠Content Ethics – This unit explores the ethical considerations of content creation and management, including privacy, accuracy, and transparency.
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