Global Certificate in Connected Programmatic Systems
-- ViewingNowThe Global Certificate in Connected Programmatic Systems is a comprehensive course designed to meet the growing industry demand for experts in programmatic advertising. This certificate equips learners with essential skills to thrive in the programmatic ecosystem, covering topics such as data-driven decision making, audience targeting, and media buying across various digital channels.
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⢠Programmatic Ecosystem Fundamentals: Understanding the programmatic landscape, programmatic direct, real-time bidding (RTB), and ad exchanges.
⢠Data Management Platforms (DMPs): Collecting, organizing, and activating first, second, and third-party data for audience segmentation and targeting.
⢠Demand Side Platforms (DSPs): Functionality, benefits, and optimizing media buying for connected programmatic systems.
⢠Supply Side Platforms (SSPs): Overview, yield management, and maximizing ad revenue for connected programmatic systems.
⢠Ad Exchanges: Connecting DSPs and SSPs, programmatic auctions, and advanced ad exchange features.
⢠Cross-Device Targeting: Targeting audiences across multiple devices, including mobile, tablet, and desktop.
⢠Cross-Channel Attribution: Measuring performance and attributing conversions across various channels and devices.
⢠Artificial Intelligence (AI) & Machine Learning (ML) in Programmatic: Utilizing AI and ML to optimize ad campaigns, predict user behavior, and personalize ads.
⢠Programmatic Creative: Dynamic creative optimization (DCO), creative management platforms, and personalized ad content.
⢠Fraud, Brand Safety, and Viewability: Understanding and mitigating ad fraud, ensuring brand safety, and improving ad viewability.
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