Advanced Certificate in Programmatic Ecosystem
-- ViewingNowThe Advanced Certificate in Programmatic Ecosystem is a comprehensive course designed to equip learners with the essential skills needed to thrive in the programmatic advertising industry. This course focuses on the importance of programmatic advertising, its role in digital marketing, and how it drives efficient media buying through automation and machine learning.
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⢠Introduction to Programmatic Ecosystem
⢠Understanding Demand Side Platforms (DSPs)
⢠Supply Side Platforms (SSPs) and Publisher Management
⢠Working with Data Management Platforms (DMPs)
⢠Advanced Ad Exchanges and Marketplaces
⢠Programmatic Campaign Setup and Management
⢠Real-time Bidding (RTB) and Auction Dynamics
⢠Fraud Detection and Viewability in Programmatic
⢠Cross-device Tracking and Attribution Modeling
⢠Advanced Analytics and Performance Optimization
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