Masterclass Certificate in Programmatic for Startups & Scaleups
-- ViewingNowThe Masterclass Certificate in Programmatic for Startups & Scaleups is a comprehensive course designed to empower learners with the essential skills for success in the rapidly evolving programmatic advertising industry. This course is critical for those looking to advance their careers or start up a business in this field.
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⢠Unit 1: Introduction to Programmatic Advertising · Understanding the basics, benefits, and challenges of programmatic advertising for startups and scaleups.
⢠Unit 2: Programmatic Ecosystem · Exploring the key components, players, and processes within the programmatic landscape.
⢠Unit 3: Data Management Platforms (DMPs) · Learning how data-driven targeting can optimize advertising efforts, and how DMPs collect, organize, and activate data.
⢠Unit 4: Demand Side Platforms (DSPs) · Mastering the use of DSPs to streamline media buying, manage campaigns, and analyze performance.
⢠Unit 5: Supply Side Platforms (SSPs) · Grasping the concept of SSPs, their role in programmatic advertising, and how publishers can maximize yield.
⢠Unit 6: Real-time Bidding (RTB) · Delving into the real-time auction process, the role of auctions in programmatic, and its impact on ad spending.
⢠Unit 7: Programmatic Guidelines · Adhering to best practices, transparency, and ethical considerations in programmatic advertising for startups and scaleups.
⢠Unit 8: Attribution Modeling · Measuring cross-channel engagement, understanding attribution models, and optimizing marketing efforts.
⢠Unit 9: Future Trends · Exploring emerging trends, technologies, and opportunities in programmatic for startups and scaleups.
⢠Unit 10: Case Studies · Analyzing successful programmatic campaigns, learning from real-life examples, and applying insights to your own business.
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