Executive Development Programme E-commerce Strategy & Vision
-- ViewingNowThe Executive Development Programme in E-commerce Strategy & Vision is a certificate course designed to empower professionals with the latest e-commerce strategies and vision. This program emphasizes the importance of digital transformation and online business models in today's technology-driven world.
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⢠E-commerce Fundamentals: Understanding the basics of e-commerce, including its history, key players, and current trends.
⢠Market Analysis: Identifying target audiences, analyzing competitors, and understanding market dynamics to develop effective e-commerce strategies.
⢠Website Design & Optimization: Best practices for creating user-friendly, mobile-responsive, and search engine optimized e-commerce websites.
⢠Digital Marketing: Leveraging digital channels such as social media, email, and content marketing to drive traffic and sales to e-commerce websites.
⢠Payment & Security: Ensuring secure and seamless payment experiences for customers, and understanding payment gateways, fraud prevention, and data security.
⢠Logistics & Supply Chain Management: Managing inventory, fulfillment, and shipping to provide efficient and cost-effective delivery to customers.
⢠Customer Relationship Management: Building and maintaining customer relationships through personalized communication, loyalty programs, and data analysis.
⢠Data Analytics: Using data analytics tools to track and analyze e-commerce performance, and make data-driven decisions for growth and improvement.
⢠Ethics & Regulations: Complying with legal and ethical standards, including data privacy, consumer protection, and e-commerce regulations.
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