Global Certificate in Hotel Digital Marketing and Analytics
-- ViewingNowThe Global Certificate in Hotel Digital Marketing and Analytics is a comprehensive course designed to empower learners with the latest digital marketing strategies and analytics tools specific to the hotel industry. In an era where online presence and data-driven decisions are crucial, this course bridges the gap between traditional marketing approaches and the ever-evolving digital landscape.
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⢠Unit 1: Introduction to Hotel Digital Marketing and Analytics
⢠Unit 2: Understanding the Digital Landscape in the Hotel Industry
⢠Unit 3: Website Development and Optimization for Hotels
⢠Unit 4: Search Engine Marketing and Optimization (SEM & SEO)
⢠Unit 5: Social Media Marketing for Hotels
⢠Unit 6: Email Marketing and Automation for Hospitality
⢠Unit 7: Content Marketing and Visual Storytelling in Hotels
⢠Unit 8: Online Travel Agents (OTAs) and Metasearch Engines
⢠Unit 9: Data Analysis and Reporting for Hotel Digital Marketing
⢠Unit 10: Future Trends and Innovations in Hotel Digital Marketing and Analytics
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