Professional Certificate in Startup Ad Targeting: Metrics and Measurement
-- ViewingNowThe Professional Certificate in Startup Ad Targeting: Metrics and Measurement is a crucial course for individuals seeking to excel in digital marketing and advertising. This program focuses on essential skills such as ad targeting, metric analysis, and performance measurement, making it highly relevant in today's data-driven business environment.
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⢠Unit 1: Introduction to Startup Ad Targeting Metrics
⢠Unit 2: Understanding Key Performance Indicators (KPIs) in Ad Targeting
⢠Unit 3: Click-Through Rate (CTR) and Its Importance
⢠Unit 4: Conversion Rate and Its Role in Metrics and Measurement
⢠Unit 5: Cost Per Click (CPC) and Cost Per Impression (CPM)
⢠Unit 6: Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
⢠Unit 7: Return on Investment (ROI) and Its Significance
⢠Unit 8: Attribution Models in Ad Targeting
⢠Unit 9: A/B Testing and Its Impact on Ad Targeting Metrics
⢠Unit 10: Analyzing and Interpreting Ad Targeting Metrics for Data-Driven Decisions
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