Certificate Mobile Customer Journey Mapping Essentials
-- ViewingNowThe Certificate Mobile Customer Journey Mapping Essentials course empowers learners with the essential skills to understand and optimize the mobile customer experience. In today's digital age, mobile devices have become an integral part of customers' lives, making this course increasingly important for professionals in various industries.
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⢠Customer Journey Mapping: Understanding the customer journey, its importance, and how to create a customer journey map. ⢠Mobile Customer Experience (MCX): Exploring the unique aspects of mobile customer experience and its impact on the customer journey. ⢠User Research: Techniques for gathering user data, including interviews, surveys, and user testing. ⢠Data Analysis: Analyzing user research data to identify pain points, opportunities, and touchpoints in the mobile customer journey. ⢠Persona Development: Creating customer personas to better understand and empathize with the target audience. ⢠Touchpoint Analysis: Examining each touchpoint in the mobile customer journey and identifying areas for improvement. ⢠Customer Journey Visualization: Techniques for visualizing the mobile customer journey in a clear and actionable way. ⢠Mapping Mobile Moments: Identifying mobile moments in the customer journey and how to optimize them for maximum impact. ⢠Continuous Improvement: Strategies for iterating and improving the mobile customer journey over time.
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