Certificate in IP & SEM in the Digital Economy
-- ViewingNowThe Certificate in IP & SEM in the Digital Economy is a comprehensive course designed to empower learners with essential skills for career advancement in the digital economy. This course focuses on Intellectual Property (IP) and Search Engine Marketing (SEM), two critical areas in today's digital landscape.
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⢠Introduction to Intellectual Property (IP) in the Digital Economy
⢠Types of Intellectual Property: Copyrights, Patents, Trademarks
⢠Understanding Trade Secrets in the Digital Age
⢠Digital Rights Management and Intellectual Property Protection
⢠Search Engine Marketing (SEM) Fundamentals
⢠Keyword Research and Selection for SEM
⢠SEM Campaign Planning and Execution
⢠Measuring SEM Success: Metrics and Analytics
⢠Ethical Considerations in IP and SEM
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