Executive Development Programme in Broadcast Strategic Thinking
-- ViewingNowThe Executive Development Programme in Broadcast Strategic Thinking is a certificate course designed to empower media professionals with advanced strategic skills. In an era of rapid digital transformation, this programme is essential for those seeking career advancement in the broadcast industry.
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⢠Strategic Broadcast Management: Understanding the media landscape, industry trends, and the role of strategic thinking in broadcasting.
⢠Market Research and Analysis: Techniques for conducting market research, analyzing competitors, and identifying growth opportunities in the broadcast industry.
⢠Business Model Innovation: Exploring new revenue streams, partnerships, and technology to drive growth and stay competitive in the broadcast industry.
⢠Strategic Planning and Implementation: Developing a strategic plan, setting goals, and implementing strategies to achieve business objectives in the broadcast industry.
⢠Change Management: Leading and managing change in the broadcast industry, including organizational restructuring, digital transformation, and cultural shift.
⢠Financial Management: Understanding financial statements, budgeting, and forecasting to make informed strategic decisions in the broadcast industry.
⢠Stakeholder Management: Building and maintaining relationships with stakeholders, including audiences, advertisers, regulators, and employees, to drive business success in the broadcast industry.
⢠Crisis Management: Developing a crisis communication plan, managing reputational risk, and responding to crises in the broadcast industry.
⢠Innovation and Creativity: Cultivating a culture of innovation and creativity to drive growth and stay competitive in the broadcast industry.
Note: The above units are just a suggested list and can be customized based on the specific needs and goals of the Executive Development Programme.
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