Executive Development Programme in Next-Gen Snapchat Campaigns
-- ViewingNowThe Executive Development Programme in Next-Gen Snapchat Campaigns is a certificate course designed to empower professionals with cutting-edge skills in Snapchat marketing. This programme highlights the growing importance of Snapchat as a powerful marketing tool, with over 293 million daily active users, and how it can be leveraged to reach younger demographics effectively.
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⢠Snapchat Campaign Objectives & KPIs: Understanding the primary goals and metrics of a Snapchat campaign, including brand awareness, user engagement, and conversion rates. ⢠Snapchat Ad Formats: Exploring various ad formats like Snap Ads, Filters, Lenses, and Story Ads to create compelling next-gen campaigns. ⢠Snapchat Audience Targeting: Learning about audience segments, demographics, interests, and behaviors to create effective targeting strategies. ⢠Snapchat Campaign Planning & Execution: Developing comprehensive campaign plans, setting up ad accounts, and launching Snapchat campaigns. ⢠Snapchat Content Creation: Designing visually appealing, engaging, and on-brand content that resonates with the target audience. ⢠Snapchat Campaign Optimization: Analyzing performance data, adjusting bids, targeting, and ad creative for continuous improvement. ⢠Snapchat Analytics & Reporting: Utilizing Snapchat Insights to track and analyze campaign performance and reporting key findings to stakeholders. ⢠Snapchat Influencer Marketing: Leveraging influencers for next-gen campaigns, including influencer selection, negotiation, and campaign management. ⢠Snapchat AR (Augmented Reality) Experiences: Learning about Snapchat Lenses, AR technology, and its potential for next-gen campaigns.
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