Executive Development Programme in Testimonial-Driven Marketing
-- ViewingNowThe Executive Development Programme in Testimonial-Driven Marketing is a certificate course designed to equip learners with the essential skills to excel in the dynamic world of marketing. This programme highlights the importance of customer testimonials in building trust, credibility, and influencing purchasing decisions.
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⢠Unit 1: Introduction to Testimonial-Driven Marketing
⢠Unit 2: Importance of Social Proof in Marketing
⢠Unit 3: Collecting Customer Testimonials
⢠Unit 4: Authenticity and Legal Considerations in Testimonial Usage
⢠Unit 5: Strategic Placement of Testimonials
⢠Unit 6: Analyzing the Impact of Testimonials
⢠Unit 7: Leveraging Video Testimonials
⢠Unit 8: Incentivizing Customer Reviews
⢠Unit 9: Responding to Negative Testimonials
⢠Unit 10: Building a Testimonial-Driven Marketing Strategy
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