Certificate in Email Marketing for Modern Selling
-- ViewingNowThe Certificate in Email Marketing for Modern Selling is a comprehensive course designed to empower learners with the essential skills needed to excel in today's digital marketing landscape. This course focuses on email marketing, a critical channel for modern selling that drives engagement, builds relationships, and generates revenue.
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⢠Email Marketing Strategy: Understanding the importance of email marketing in modern selling, setting goals, segmenting audiences, and creating a content plan.
⢠Email List Building: Best practices for building an email list, including website optimization, lead magnets, and social media strategies.
⢠Email Design and Content Creation: Crafting compelling email copy, incorporating visuals, and ensuring mobile-responsive design.
⢠Email Automation: Implementing automated email campaigns, including welcome series, abandoned cart reminders, and post-purchase follow-ups.
⢠Personalization and Dynamic Content: Utilizing subscriber data to create personalized and dynamic email content.
⢠Performance Metrics and Analytics: Measuring email marketing success with key performance indicators (KPIs), such as open rates, click-through rates, and conversions.
⢠Legal Compliance and Data Security: Adhering to email marketing regulations, such as GDPR and CAN-SPAM, and maintaining data privacy and security.
⢠A/B Testing and Optimization: Experimenting with subject lines, calls to action, and send times to improve email performance.
⢠Integrating Email Marketing with CRM and Marketing Automation Platforms: Seamlessly integrating email marketing with CRM and marketing automation platforms to streamline workflows and enhance personalization.
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