Global Certificate E-commerce & Data Analytics
-- ViewingNowThe Global Certificate in E-commerce & Data Analytics is a comprehensive course designed to meet the growing industry demand for professionals with expertise in these fields. This certificate program emphasizes the importance of data-driven decision-making in e-commerce, providing learners with essential skills for career advancement.
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⢠E-commerce Fundamentals: Understanding the basics of online commerce, including business models, key players, and market trends.
⢠Data Analytics Essentials: Introduction to data analytics, data types, and data sources.
⢠E-commerce Data Analytics: Using data analytics to improve e-commerce performance, including website optimization, customer segmentation, and marketing analysis.
⢠Data Visualization: Techniques for presenting data in a visual format to facilitate data exploration and communication.
⢠Machine Learning for E-commerce: Overview of machine learning techniques and their application in e-commerce, such as recommendation systems and predictive analytics.
⢠Data Security and Privacy: Understanding data security and privacy concerns in e-commerce and how to protect customer data.
⢠Ethics in Data Analytics: Examination of ethical considerations in data analytics, including data privacy, bias, and transparency.
⢠E-commerce Analytics Tools: Hands-on experience with popular e-commerce analytics tools, such as Google Analytics and Adobe Analytics.
Note: These units are not listed in any particular order or priority. The actual curriculum and unit sequence may vary depending on the program and the learners' needs.
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