Executive Development Programme in Product Development & Brand Strategy
-- ViewingNowThe Executive Development Programme in Product Development & Brand Strategy is a certificate course designed to empower professionals with the skills necessary to drive successful product innovation and branding initiatives. This program highlights the importance of aligning product development with market demands and customer needs, while also emphasizing the role of effective brand strategy in achieving business growth.
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⢠Product Development Fundamentals: Understanding the product development process, including ideation, concept testing, prototyping, and manufacturing.
⢠Market Research and Analysis: Identifying target customers, analyzing market trends, and conducting competitive analysis.
⢠Brand Strategy Development: Defining brand positioning, creating brand messaging, and developing a brand identity.
⢠Product Marketing and Launch: Developing a go-to-market strategy, creating a product launch plan, and executing a successful product launch.
⢠Innovation Management: Encouraging a culture of innovation, managing the innovation process, and measuring innovation success.
⢠Design Thinking: Applying a human-centered approach to product development and problem-solving.
⢠Pricing Strategy: Understanding pricing models, setting pricing tiers, and adjusting pricing over time.
⢠Customer Experience Design: Creating a seamless and enjoyable customer experience across all touchpoints.
⢠Data Analysis for Product Development: Using data to inform product decisions, measure product success, and iterate on product features.
Note: The above list of units provides a comprehensive overview of the essential topics to be covered in an Executive Development Programme in Product Development & Brand Strategy. The curriculum can be customized based on the specific needs and goals of the program and its participants.
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