Executive Development Programme E-commerce CRM for Growth
-- ViewingNowThe Executive Development Programme E-commerce CRM for Growth certificate course is a comprehensive program designed to meet the growing industry demand for experts in e-commerce customer relationship management. This course emphasizes the importance of CRM in driving e-commerce growth and highlights the crucial role of data-driven strategies in customer engagement and loyalty.
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⢠Customer Relationship Management (CRM) Fundamentals: Understanding the basics of CRM systems, their importance in e-commerce, and how they can help improve customer relationships.
⢠Data-Driven Decision Making: Utilizing data analytics and CRM insights to make informed business decisions and drive e-commerce growth.
⢠Customer Segmentation and Targeting: Identifying and targeting customer segments, personalizing marketing efforts, and increasing customer loyalty.
⢠E-commerce CRM Strategies: Implementing effective CRM strategies for e-commerce, including customer engagement, retention, and acquisition.
⢠Multi-Channel CRM: Managing customer relationships across multiple channels, including email, social media, and mobile.
⢠CRM Integration with E-commerce Platforms: Integrating CRM systems with e-commerce platforms to streamline operations and improve customer experiences.
⢠Customer Lifecycle Management: Managing the customer lifecycle, from acquisition to retention, to maximize customer lifetime value.
⢠CRM Metrics and Analytics: Measuring and analyzing CRM performance, including customer satisfaction, retention rates, and conversion rates.
⢠Data Privacy and Security: Ensuring data privacy and security in CRM systems to protect customer information and comply with regulations.
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