Executive Development Programme in Brand Architecture & the Passion Economy

Name: Executive Development Programme in Brand Architecture & the Passion Economy
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The Executive Development Programme in Brand Architecture & the Passion Economy is a certificate course designed to empower professionals with the essential skills needed to thrive in today's rapidly changing business landscape. This course focuses on the importance of brand architecture and the passion economy in driving business growth and success.

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AboutThisCourse

In this course, learners will gain a deep understanding of the key principles and best practices in building and managing strong brands in the passion economy. They will learn how to leverage their passions and expertise to create value and build successful businesses that connect with customers on a deeper level. With a strong emphasis on practical skills and real-world application, this course is highly relevant to professionals in a wide range of industries, including marketing, branding, entrepreneurship, and innovation. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers and make a meaningful impact in their organizations and communities.

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CourseDetails

• Introduction to Brand Architecture
• The Passion Economy and its Impact on Brands
• Building a Strong Brand Foundation
• Brand Portfolio Strategy and Management
• Sub-Branding and Brand Extensions
• The Role of Emotional Connection in Brand Architecture
• Leveraging Digital Channels for Brand Architecture Success
• Case Studies in Effective Brand Architecture
• Measuring and Evaluating Brand Architecture Success
• Future Trends in Brand Architecture and the Passion Economy

CareerPath

The Executive Development Programme in Brand Architecture & the Passion Economy covers a range of job roles that are in high demand in the UK. With the rise of the passion economy, professionals who can combine branding expertise with a deep understanding of this emerging field are increasingly sought after. The programme focuses on creating brand architects who can design and implement effective branding strategies that resonate with consumers. These professionals are in high demand, with a 25% share of the job market in this field. Another key role is that of the passion economy expert, who can help businesses tap into the growing passion economy and create products and services that resonate with niche audiences. This role accounts for 30% of the job market. The programme also covers roles such as marketing data analyst (20%), creative director (15%), and visual designer (10%). Each of these roles plays a critical role in the success of a brand in the passion economy, and the programme provides comprehensive training in each of these areas. The salary ranges for these roles are also quite attractive, with brand architects earning an average salary of £60,000 per year, passion economy experts earning £65,000, marketing data analysts earning £50,000, creative directors earning £75,000, and visual designers earning £55,000. Overall, the Executive Development Programme in Brand Architecture & the Passion Economy is an excellent choice for professionals who want to build a successful career in this exciting and rapidly growing field. With a focus on practical skills, real-world examples, and cutting-edge techniques, the programme provides a comprehensive and engaging learning experience that is sure to set you up for success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND ARCHITECTURE & THE PASSION ECONOMY

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London School of International Business (LSIB)

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05 May 2025

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